C. P. Company

C.P. Company is an Italian apparel brand founded in 1971 by designer Massimo Osti

In 1971, brad is focusing on graphic t-shirts and experimenting with fabrics and treatments. The brand reflected his passion for comics and communicative approach to clothing.

By employing innovative techniques like garment dyeing, which created a distinctive aged effect, Massimo Osti’s creations stood out as truly unique and unlike anything else.

In the late ’70s, the Casual subculture emerged on British football terraces, characterized by its embrace of Italian brands discovered during European travels. C.P. Company quickly became a key reference, with iconic pieces like the Goggle Jacket symbolizing the movement.

By the late ‘90s and early ‘00s, the jacket had solidified its status as an emblem of Casual culture, extending its influence beyond the UK. Over time, this connection reached cities like Marseille, as documented in Enrico Rassu’s 2022 reportage, “Marseille, Safe and Sound”.

Today, C.P. Company’s garments embody a global sense of identity and belonging, bridging different communities from Northern England to Southeast Asia.