The House reveals a collection that is both sophisticated and down-to-earth: an aesthetic that puts cocktail dresses and gowns on the back burner to focus on elegant, exquisitely feminine daywear. The collection gives pride of place to colour blocks and also proposes a symphony of sophisticated nuances: prairie green, mint, caramel, powder pink, camel or plum. Accessories make the interaction among these shades even more incisive. Boots bring a glamorous touch to the loafer in coloured reptile print featuring a glittery heel in a contrasting colour.
The founder of the world-renowned fashion brand Rochas, Marcelle, opened in 1925, when he was only 22 years old, his first boutique. In 1944 he gave his young wife Ellen as a wedding present his first perfume “FEMME” (“Woman”) and opened the largest fragrance company. In the third millennium, Rochas is not changing traditions of female beauty and purity, which are formed on the basis of known brands, and welcomes the new images of women, which are witty and sensual.