A new dimension comes from contemporary reworking the artisanal knowhow: new volumes, new consolidated stylist codes, natural colour palette. To enhance a men’s wardrobe that ranges from business to leisure time, practical field jackets, casual blazers, coats and raincoats both presented in a sporty or in an oversized version, embracing parkas and bomber with different lengths. The colour palette recalls natural tones: from black to stone grey, from wood green to rope or leather colour, from blue water to bordeaux. The artisan virtuosity is clear in a collection that celebrates the delicate charm of quality.
Herno was founded in 1948 in Lesa, on the shores of Lake Maggiore, by Giuseppe Marenzi and his wife Alessandra Diana. It was just after the war and Giuseppe, having lost his job after years of working for Siai-Marchetti, which produced aeroplanes during World War II, sought a new job with a company that manufactured raincoats. The climate around Lake Maggiore is extremely humid and rainy, so well made raincoats are in demand. Herno was thus founded on the basis of opportunity, intuition and inventiveness. Its story starts with water; water from Lake Maggiore and the river Erno, which runs close to the company and gives it its name. It is a company that is still firmly connected to its roots.