At the crossroads where life outdoors, far off the well-beaten path, and the urban dynamism of the city meet amid the changing seasons, contemporaneity and multi-purpose designs take shape in the new spring/summer collection from Woolrich.
The search for the perfect balance between the great outdoors and the city is expressed by Woolrich through convertible garments, stratified in multifunctional layers, easily flowing from one use to the next, just like the passage of the seasons. The colour palette is a voyage in neutral tones, hues of the forest floor, beige, greys and deep-sea blues, which act as the backdrop for bright, colourful flashes of yellow and Klein blue on the outerwear.
Woolrich has been synonymous with quality outdoor clothing for 185 years. To understand the history of Woolrich is to understand the history of the US garment industry. The company began in the 19th century and continues to produce fabric and clothes with the same traditions. John Rich, son of an English wool carder, immigrated to the USA from Liverpool in search of a new life. He set up his home in the USA in the wake of the Revolutionary war and established the Woolrich Mill in 1830 in Pennsylvania. Over the generations, Woolrich became one of the United States’ main outdoor and sportswear producers.