Elegant midi dresses, portrait-collar coats, thin cashmere knits, draped skirts and dresses are amped up when lace-sparkle-fringe-tasselled dresses. Since the entire season is rather inspired by the 1940’s and the 1950’s, it is no wonder that the Rochas collection has a bit retro as well. The unique vision of femininity, like the one Marcel Rochas once presented inspired by Parisian freedom, is interlaced in this prismatically wearable ready-to-wear collection. The essential values of the brand, audacity, joie de vivre and excellence, are quite visible in every single look. Dell’Acqua focuses on elegance and brought back the brand’s signature ‘R’. Nude knee-high stockings paired with pointy pumps make a perfect match for long, lace gowns and short baby doll dresses. The ‘R’ is seen everywhere, from bags and shoes to turtlenecks and pockets. He makes sure to make it visible by embroidering it to jackets and coats, stitching it in crystal trinkets on collars, or using sequins to attach it to the pockets of a black silk dress. The ‘R’ is definitely ‘R’ocking the ‘R’unway.
The founder of the world-renowned fashion brand Rochas, Marcelle, opened in 1925, when he was only 22 years old, his first boutique. In 1944 he gave his young wife Ellen as a wedding present his first perfume “FEMME” (“Woman”) and opened the largest fragrance company. In the third millennium, Rochas is not changing traditions of female beauty and purity, which are formed on the basis of known brands, and welcomes the new images of women, which are witty and sensual.