Since signing on to Rochas in 2013, Alessandro Dell’Acqua has put the accent on whimsy. Dell’Acqua’s first big message is color. He said he lifted his palette from the artist Erwin Blumenfeld and his silhouette—fitted up top, long and A-line below—from the 1940s, “only lighter.” Marigold chiffon pleats topped baby pink, and lilac was layered over emerald green. The oddness of these color combinations was heightened by the addition of elbow-length knit gloves in even more hues.
The founder of the world-renowned fashion brand Rochas, Marcelle, opened in 1925, when he was only 22 years old, his first boutique. In 1944 he gave his young wife Ellen as a wedding present his first perfume “FEMME” (“Woman”) and opened the largest fragrance company. In the third millennium, Rochas is not changing traditions of female beauty and purity, which are formed on the basis of known brands, and welcomes the new images of women, which are witty and sensual.