Abstract ad stylized signs, symbols and ideas from the East without any cliché.
Imaginary tapestries, exotic, opulent and golden brocades, dubbed with crepe de chine and worn backwards. Each creation is light and shadow, forehand and backhand. Light and heavy coexist in the same look, a layering of colors and patterns but also of volume and silhouettes. Memories of boudoir and French couture: chiffon, sigaline, georgette describe important structures glorious as memories of past greatness. Everything is contemporary and linear in appearance.
The founder of the world-renowned fashion brand Rochas, Marcelle, opened in 1925, when he was only 22 years old, his first boutique. In 1944 he gave his young wife Ellen as a wedding present his first perfume “FEMME” (“Woman”) and opened the largest fragrance company. In the third millennium, Rochas is not changing traditions of female beauty and purity, which are formed on the basis of known brands, and welcomes the new images of women, which are witty and sensual.