The FW 2017 collection injects a new energy into the codes of Proenza Schouler. Its inspiration is a spontaneous mix of references and ideas, exploring different parts of the brand’s DNA. Building on the last few seasons, an emphasis is placed on continued evolvement throughout the design process: approaching fittings without preconceived notions of the final outcome; improvised, multi-layered styling; and an evolution from sketch to final look. Silhouettes allow for movement, with pleats cut on the bias letting garments fall into different shapes. The Collection’s bold, graphic palette marks a return to the use of color and print. A focus on materials contrasts handcrafted couture techniques, such as woven feathers and micro-cut woven leather, with modern digitally printed t-shirts and custom jacquards, evoking the idea of cultural collage and experimentation. Accessories reinforce the language of the Hava and Hex bag families, which have become the brand’s new icon bags. Fabrications share the same vision as readyto-wear: colorful, rich textures in a dynamic mix of materials.
Proenza Schouler is a New York based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. The duo met while studying at Parson’s School of Design eventually collaborating on their senior thesis which became their first collection as Proenza Schouler. Named after the designers’ mothers’ maiden names, the collection was bought in its entirety by Barneys New York.