An air of positivity and optimism breezes through Paul Smith’s bright spring/summer ‘18. Hawaiian graphics are a reference to Paul’s early visits to New York in the Seventies.
The billowing shapes and vivid prints on the shirts were popular so this kitsch thrift later gave way to Paul’s own unique floral print shirts, which fast became a design signature. Floral and aquatic motifs are embroidered onto the satin lapels of tuxedos, hand-painted on leather and appliquéd onto tote bags. The ocean print also makes an appearance on technical outerwear developed in collaboration with factories specializing in performance-wear, bringing modernity and functionality to the collection. The palette of the collection graduates from soft pastels of cornflower blue and dusty pink through to midnight-tones and French navy, climaxing with striking yellow and hot turquoise.
After more than 40 years in the business, Paul Smith is Britain’s foremost fashion designer, with the uncanny knack of anticipating and sparking trends not only in the fashion and design worlds, but in popular culture generally. Thanks to the perfect sense for details and impeccable tailoring skills, today, products from the Paul Smith’s collections are essential part of every casual outfit for modern men.