Time races by and the contemporary man must keep pace with its giddying tempo. Mobility, information overload and 24/7 availability are one side of the coin. Deceleration, chill zones and time for creativity and shared cultural experience are the other. Inspired by this phenomenon, JOOP! has designed a collection that reflects the fashion aspirations of the modern-day man and caters to the conflicting needs of everyday life. It combines comfort and functional details with unique styles and brings together classical and sporty elements, but without deviating from its clear, puristic statement.
JOOP! has grown from famous German brand to one of the most popular and recognized international lifestyle brands. Besides its modern design and urban style, JOOP! collections are a synonym for top quality, timeless design and value for invested money. Precise cuts, play with intensity of colours and subtle hues are the recognizable signature of JOOP! brand.