The JOOP! Fall/Winter Collection 2017/18 is inspired by the melting pot between innovation and
tradition, as it can be found on the Nordic volcanic island of Iceland. Craftsmanship and tradition
are cultivated alongside modern technologies, on which special value has been placed – an
exciting environment where previous experience leads to innovation and new creations. Even in
the new JOOP! collection, the focus is placed on traditional design with high-quality merchandise
and supplemented by innovative technologies in regard to materiality, look and finishing. This
creates visibly new looks, which meet the discerning requirements of their wearer.
JOOP! has grown from famous German brand to one of the most popular and recognized international lifestyle brands. Besides its modern design and urban style, JOOP! collections are a synonym for top quality, timeless design and value for invested money. Precise cuts, play with intensity of colours and subtle hues are the recognizable signature of JOOP! brand.