Jil Sander is all about soul, sensitivity, humanity. It is about essential design and an approach to garments and products that is pure and refined. It is about finding the delicate balance between perfection and imperfection. A pure palette of whites with navy, camel, and black recalls the house codes, while bright colors gives strength to voluminous knits. The white poplin shirt is revisited in several iterations; new proposals of tailoring construction are demonstrated against light, airy drapes; traditional and functional smock and elastic distortion connect masculine functionality with feminine volumes; handwork is essential to the preciousness of the macramé and embroidered detailing. The end goal achieved is one that creates an emotion within the clothes. They are created to live in and become a part of real life.
Jil Sander is a fashion house founded by Jil Sander in 1968. Its minimalist trademarks include striking silhouettes, high-end fabrics, and meticulous detail, emphasizing quality over flash. In the years after 1978 she revolutionized the industry by marketing her first perfume with a campaign that prominently featured her own face. Her trademark look, a somewhat New Look for women conquering executive positions in the 1980s, was that of a perfectly cut pantsuit, a form-fitting simple but elegant coat or a slim blouse made of the most luxurious materials in plain grey, black, blue or white leaving out any unnecessary details, extravagant ornaments or loud colors.