Alluring’ is the theme of Church’s latest advertising campaign, starring a cool young British couple, who wander around London’s streets: past white colonnades and mews houses, sitting on the bonnet of a black cab, on traditional benches or on the steps of elegant homes. Lachlan Bailey’s black-and-white shots capture the essence of ‘modern elegance’ that has been at the heart of Church’s style for over 140 years: restrained yet sophisticated, traditional yet constantly evolving, and handed down from generation to generation, where the only constant is excellence. A timeless elegance reinterpreted by a new generation that while appreciating the most traditional aspects of British style gives them a modern feel and makes them their own, with irony and a sense of humour.
The Church family tree can be traced back to as early as 1675 when Stone Church, the company founder’s great-grandfather, was born in Northampton, a town that has been known for its thriving leather and footwear industry since Cromwellian times. The skills and mantle of Master Cordwainer were passed down from generation to generation, all the way to Stone’s great-grandson, Thomas, who would establish the world-renowned eponymous brand nearly two centuries later.